AT&T announced this week that it will award a combined $250,000 to safety organizations that took AT&T’s pledge to not text while driving. iKeepSafe is one of the organizations selected to receive a portion of the award.
Two months ago, AT&T started the “Txting & Driving … It Can Wait” campaign, which raises awareness of the risks of texting while driving. AT&T’s message is directed at all drivers, but especially to youth because they are just learning how to drive, and they are a very wired generation. A recent study by the Pew Internet Project reports that over 80 percent of teens ages 16 and 17 own a cell phone.
“We thank AT&T for this award and their efforts to spread this important message,” said iKeepSafe President Marsali Hancock. “We continue to encourage parents to share the AT&T ‘Txting & Driving’ videos with their children to have a meaningful discussion about the consequences of texting while driving. Go with them to the ‘It Can Wait” pledge on facebook and take the pledge together.”
AT&T said in a news release that more than 28,000 people have taken the pledge. You can take the pledge by visiting www.facebook.com/att.
Other safety organizations to receive the award include: National Organizations for Youth Safety (NOYS), ConnectSafely, Enough is Enough, Family Online Safety Institute (FOSI), Put on the Brakes, Inc., Stay Alive Just Drive and Teens in the Driver Seat.
Learn more about the “Txting & Driving” campaign by clicking here.
AT&T Takes on Mobile Safety: “Txting & Driving … It Can Wait”
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